Vitality Active Rewards
Product Design | Design Lead UI
Working with the C-Level executives, Apple and the R&D Team, we designed and implemented Vitality Active rewards Apple watch integration. The Model also included a fully funded Apple Watch. If you met all four of your weekly fitness goals in a month, the monthly penalty amount for the Apple Watch would be funded in full. Apple’s groundbreaking health and fitness companion, Apple Watch, combined with Vitality Active Rewards exercise goals helped motivate and encourage Vitality members to be more active. Active rewards strongly impacted product innovation and the digital experience at Vitality.