Flink- Groceries delivered in minutes
Product Design ManagerAt Flink, I lead a team of 8 product designers across three core areas, focusing on enhancing and implementing new design features for our consumer app. I work closely with stakeholders and the development team to oversee production, facilitate design reviews, and ensure a cohesive user experience.
Beyond direct design leadership, I am committed to fostering a culture of collaboration and efficiency, mentoring team members, and actively participating in hiring efforts to support ongoing growth.
Apple App Store | Flink Website
Approach
I focus on empowering teams, building cross-functional synergy, and championing Flink’s values. Prioritizing structured task management and collaboration, I foster a supportive culture that encourages excellence, even in dynamic environments. I align design with business goals, collaborating closely with product and engineering to streamline copy, keys, and translations, ensuring functional cohesion. Leading design excellence, I’ve developed a robust design system, standardizing typography, colors, and iconography for consistency. Transparent communication is key to my approach; with bi-weekly team meetings and clear documentation, I maintain alignment and drive a cohesive workflow for consistent, high-quality results.
Key accomplishments include
20%
Increase in user engagement by spearheading the overhaul of the mobile app UI.
15%
Reduction in design iteration cycles achieved through workflow optimization
8
Designers managed and mentored, enhancing their output and alignment with business goals.
Discovery of Products
The goal is to always keep the interface as minimalistic as possible and avoid adding unnecessary elements that increase mental load.
Highlights of the week
A clear, simple entry point for deals and discounts, encouraging users to add more to their basket and save.
Flink Prime
Launched Flink Prime in Germany and the Netherlands, achieving a 3% adoption rate and significantly increasing user frequency, marking a strategic success for Flink .